Press release from AVFC:
Aston Villa Football Club are pleased to announce Unibet as our new principal partner – as we today reveal this season`s home and away shirts.
Unibet are a multi award-winning online gambling operator and their logo will appear on the front of the new kits.
The deal with Unibet – part of the Kindred Group – is for the 2017/18 season.
In addition to the presence on the front of the men`s version of the eye-catching new-look kit, Unibet will also be on the front of the shirt for Aston Villa Ladies.
Luke Organ, the club`s Chief Commercial Officer, said: “We are very pleased to partner with Unibet. They made it clear from the outset how important our fans will be to this partnership and their planned level of emphasis that they will put on our fans will be exciting to see come to life. The club`s size is reflected by the magnitude of this relationship with Unibet and we look forward to testing our data and digital abilities to drive value and provide a rounded partnership for us all to enjoy.”
Sam Mead, Head of Marketing UK for Unibet, added: “We are delighted to be partnering with Aston Villa in their push for promotion back to the Premier League.
“Unibet and Aston Villa are two of the biggest names in our respective fields with a rich heritage – Unibet genuinely understand football fans and, working together with Aston Villa, will be ensuring we enhance the enjoyment of their fans in all aspects of the beautiful game.
“We look forward to supporting Aston Villa fans and the Birmingham area with unique content and special betting opportunities.”