Date: 13th June 2018 at 2:02pm
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Gambling is inherent in all sports and it’s a word we’ve become very accustomed to at Aston Villa in recent weeks as the fall out continues from our Championship Play-Off Final failure against Fulham.

We won’t be returning to the Premier League in 2018/19, but we can welcome back an old friend in the shape of Red32 who are again our primary shirt sponsor.

Chief Commercial Officer Luke Organ may have pulled off a bit of a blinder here – let me explain.

Our existing shirt sponsor Unibet was a one season deal to the best of my memory, and they now continue as sponsor of all first-team training wear so will remain prominent at the club for the coming year and continue to get good promotion.

Unibet and Red32 are now both part of the Kindred Group of companies and you would imagine that possibly Villa have negotiated a sweetener here to go to the trouble of having multiple ‘kit wear’ sponsors instead of the usual one (outside of kiddies shirts).

It won’t plug the shortfall we believe there to be based on reports, but it’s another chip away at financial concerns and that is certainly to be welcomed if my guess is right.

Let’s hope this gamble pays off!

One eagled eyed fan noticed something in the above video.

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