At the end of their video announcement welcoming 32Red back as the club’s main sponsor, the new home shirt can be seen in the background for the last four seconds.
Not much is given away though with the lighting very much turned down:
— Aston Villa FC (@AVFCOfficial) June 13, 2018
The official release of the new kit is scheduled for early July, but that hasn’t stopped fans looking for clues from our first glimpse at the new jersey:
Couldn’t afford the electric bills @JoeReed12 ?
— James Knight (@James_Knight23) 13 June 2018
Check our the badge
— Fran O'Connor (@FranOConnor38) 13 June 2018
Ah it has got a shield
— Stevo (@SmokeusPocus) 13 June 2018
I’m thinking it could have subtle stripes
— Judy D (@therealjudy1962) 13 June 2018
Even there it looks skinny fit!!!!!!
— shay james (@ShayRugeley) 13 June 2018
Is that Gabby?
— Enzo Bedingfield (@callum_sleezby) 13 June 2018
Oooh mysterious ⚽️????♂️
— Wes Moy (@wes_moy) 13 June 2018
News that’s not about financial woes – praise de lard ????
— Phil #UTV (@1killphil) 13 June 2018
I hope that's not a real person, where is the guy's shoulders?!
— MrAdministrationVilla (@villa1st) 13 June 2018
It's a lot darker than I'd imagined.
— Dean Oliver (@Deanoliver147) 13 June 2018
There isn’t much to go on, but it’s noticeable that LUKE1977 have kept things pretty standard with the badge and shield, rather than opting for any radical departure from past kits.
We can also see their logo on the right-hand side of the kit. Some supporters have speculated that they may have decided against using the lion and used just their name instead, but they’ve decided to go with their standard design.
Other than that, there isn’t much else we can decipher from the image, other than it looks like it might be a tight fitting shirt going by the model used!