Aston Villa confirmed earlier today that we had entered into a naming right’s partnership that sees BodyMoor Heath renamed The Recon Training Complex with immediate effect.
The five-year deal sees Recon become our first ever training ground partner but we are far from the first club to take this particular sponsorship path as a way of increasing revenue. The crux of the deal not only sees the name change from a media branding point of view, but it will include media backdrop branding for interviews, LED advertising at Villa Park, digital advertising, access to players and VIP experiences as well as matchday hospitality.
New training ground naming rights partner announced as Bodymoor Heath is set to be renamed…
Full details đ https://t.co/3wJJzdjuU9
#PartOfThePride #AVFC pic.twitter.com/VlN3x2Hf6U— Aston Villa (@AVFCOfficial) April 11, 2018
Villa already have a partnership with Recon following the takeover by Dr Tony Xia and their logo appears on the back of our shirts, a growing tie in makes all the sense in the world from a financial point of view, especially with our Championship Financial Fair Play position being somewhat perilous if we fail in our promotion push this year.
Dr Xia said of the deal:
“The naming of Bodymoor Heath, and the extensive package of marketing rights, provides Recon and our group businesses with a unique communication platform to showcase our services and products. Weâre very proud to make this announcement and look forward to developing the technological showcase of our offering.”
Keith Wyness added.
“This partnership will guarantee that the club continues to develop best in class training facilities. Investment in our training ground is vital to optimising performance on the pitch and we are glad to be working with a long-term partner to create advantage at Aston Villa Football Club. The training ground is also one of our key revenue generators as we send coaches overseas to spread the Villa techniques and philosophy forming a key pillar of our international plans.”
With fans remaining torn when it comes to Villa Park sponsorship as a means of growing revenues further, it seems few have an issue with Bodymoor Heath being up for grabs.
Forum comments modified where necessary for publishing.
DeanoVilla:
Looks like another way of getting round FFP.
Northamptonvilla:
At least they didn’t try and rename Villa Park. Credit to the good Doctor. I think Sir Brian would probably have advised against that. I know some people don’t care but personally I hate this anything for money renaming of stadiums.
JuanPabloAngel:
Yeah, allowing Dr Tony to pump money into the club rather than actually, er, pumping money into the club. If the naming rights end up paying for Sam Johnstone and Robert Snodgrass, happy days.
VillaTomB38:
Is anyone but the media gonna call it The Recon Training Complex? Man U did this and I couldnât tell you the name of the sponsor off the top of my head, itâs just Carrington to me as our training ground will always be Bodymoor Heath. Money for nothing.
Old Trinity Villain:
That is exactly what it is. A way to increase revenue and stay within the rules. I also expect Dr T is aware of the reaction a name change to VP would bring hence this move.
When the topic of this kind of sponsorship has come up before, largely fans were on board with individual stands being renamed – the caveat was always leave Villa Park alone and that doesn’t appear to have changed for the vast majority.
https://twitter.com/Geordievillan/status/984094090882056193
And the north stand
— Villa UpdateđŚ (@villaupdatee) April 11, 2018
https://twitter.com/stueyuk/status/984073512234176512
Great idea. Extra revenues, not too fussed about the name anyway
— Sam Smith (@sammmsmith_) April 11, 2018
Absolutely! FFP work round No coincidence Recon Sports formed recently – reckon that's who will be the new kit sponsor & manufacturer #CleverTony
— JulieBAVFC (@Julie_Bayley_) April 11, 2018
Donât care about bodymoorâs name change as long as it brings in more revenue and improves the performances itâs good. Would be vexed if villa park changes name however
— Owen Jameson (@Jameson15Owen) April 11, 2018
An obvious manoeuvre to channel much needed funding into the club. Clever move. #AVFC pic.twitter.com/p8GYVKE8vP
— Phil Roberts (@PhilHRoberts) April 11, 2018
