King Of Shaves – Promo

King of Defenders and Now King of Shaves!

King of Shaves is delighted to announce its sponsorship of England and Chelsea football star John Terry. The world-class defender takes the lead role in King of Shaves’ first ever TV advertisment campaign which can be viewed online at www.be-a-king.com. To celebrate its new signing, King of Shaves has launched an online football game.

A record three million fans have already logged on to play the King of Defenders game (www.kingofdefenders.com) where they have to help Terry score against a range of World Cup opponents while being berated by increasingly exasperated England manager Sven-Goran Eriksson if they miss.

MEET JOHN TERRY FACE TO FACE:
To win the chance to meet John Terry enter the Face to Face competition at www.be-a-king.com

The King of Shaves ‘Be a King` TV advertisements will run throughout the World Cup campaign. Terry has signed a £1m deal to be the face of King of Shaves until the European Championships in 2008. King of Shaves is the number two brand in the shaving software market after Gillette.

For further information visit www.shave.com