Date: 13th July 2018 at 5:00pm
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Steve Bruce is reportedly a fan of Southampton striker Sam Gallagher and the Birmingham Mail are reporting that we could make a move for the former Birmingham loanee.

The forward has been touted as a top talent from a young age, but he has struggled to fulfil that potential. He is currently with the Saints on their pre-season tour in China, trying to impress new manager Mark Hughes, but another loan spell away from St Mary’s is possible.

There’s no doubt that we can do with strengthening our frontline, but the 22-year-old’s record in front of goal in the Championship isn’t great. An average of one goal in every five games doesn’t show a prolific forward.

Gallagher is a decent target man, and can also play out wide, but the majority fans I polled don’t think a move would be a good idea:

Of course, we can’t be too choosy considering the financial problems at the club but, at the same time, we have to find players that would improve on what we have already got. What do you think? Let me know in the comments:

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8 Replies to “Poor Choice By Bruce – 59% Of Villa Fans Polled Against Premier League Loan Swoop”

  • Can think of 10 other players besides him. Typical Bruce. Xia can’t even get that right either.

  • With a reported £40M influx of cash needed to meet FFP requirement, I can see why the sale of a home grown talent like Davis makes financial sense. There will be no earlier acquisition deduction made in the FFP calculation, so we will gain the full transfer fee and wage saving within the adjustment. I think Bruce perhaps feels there is opportunity to add in the Gallagher loan on favourable terms – basically as an induced ‘sweetener’ from Southampton.

    If Davis leaves, Hogan is almost certain to stay because Kodjia looks destined to go, again, because he will also ease FFP significantly (along with Chester and Grealish). With McCormack effectively excommunicated, other forward options are limited.

    Although the ex-Brentford man can score at Champioship level, he has struggled as the lone striker with Villa, so the option of a big guy up front with him does carry some logic and Bruce probably sees Gallagher as that man. Whether he has the pedigree to do a good job is open to debate, but it is evident we will need an addition – and a cheap one at that.

    • FFP works on pure accounts, not amortisation mate as far as I understand. £1.5m for Davis is not better than £3m for Jedinak as an example. Wages are wages…but the FFP gap is spending v revenue with no fancy accountancy tricks. As per a joke article I did a few weeks back, if every fan committed to buying a pie(s) each home game and we sold 7.5million extra pies in 2018/18 that that’s the FFP hole gone without a single player sale (caveat depends on how much we buy them for to begin with obviously).

  • That is interesting to know, as it was an accountant commenting elsewhere that led me to that amortisation theory. That fact he is a pro doesn’t mean he has necessarily studied FFP though.

    On a pure accounts basis then, are we looking for circa £40M minus the fees on Gollini, Gil and part fee on Amavi?

    If we do need just over £30M more for FFP purposes, Grealish is likely to cover half of that. Kodjia might cover another quarter or so, which might mean we are left with around £6M to find. Jedinak and Davis would get us there – assuming a whole string of assumptions were to follow through.

    I realise that reads as a rather heartless summary, but I guess asset stripping is exactly that.

    To behonest, I just hope we start to see some movement soon. We seem to be running in treacle at the moment with press re-hashes running day after day.

    • I could be wrong Tony, it wouldn’t be the first time after all, but I’ve not seen things like amortisation effect FFP because it aims to look simply at incomings v growing debt – hence the debt ceilings involved and not allowing an owner to underwrite losses in the way you would a normal business. IF the £40m is right, you affect that by sales and the associated saved wages. Those we let go on contract expiry will have their own effect through saved wages now. Or boosts like my pie idea, or Stadium sponsorship etc – incomings over and above that are new.

      My worry, assuming the reports of investment being turned down are true, is if they hit the button financially for Xia’s presumed ‘wants’ why hasn’t he taken them?

  • Good question.

    You have to wonder if either the mess is bigger than reported or on-going leakages far more severe than publicly known. Alternatively, has non-financial factors come into play, such as Dr T’s need to improve his own domestic reputation or even just pure vanity had an influence.

    Until we start to see movement towards a remedy, it remains very unsettling for all fans.

    • I think the clubs’ mess is smaller than reported, but it’s Xia’s mess we don’t have a real grip on. All we know is he was funding, then he wasn’t. Is it Chinese regulations kicking in or something else? Your guess is as good as mine.

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