Date: 1st July 2017 at 10:58am
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Ha, no Fear (or no The Fear) this time. What do you mean thank goodness? I still can’t believe Hollywood didn’t come knocking!

Last year’s kit launch video: The Story Of The Half Naked Man!

Aston Villa FC and global sports performance and innovation brand Under Armour have revealed the Club`s home and away kits for the 2017/18 Championship season.

The shirts feature new principal partner, Unibet, on the front of each new jersey.

Designed in Under Armour`s Innovation Lab in Baltimore, Maryland, USA, both home and away jerseys feature Under Armour`s four-way stretch HeatGearĀ® fabric, which offers improved mobility alongside a Moisture Transport System, allowing moisture to be wicked away from the body to ensure players stay drier for longer.

Launched by Jack Grealish, James Chester, Andre Green, Albert Adomah and Leandro Bacuna, the new home kit is a fresh and stylish new design. The latest jersey also features subtle lion embossed logos on the front and the back of the jersey.

AVFC Home kit

This classic looking home jersey is paired with white shorts with claret trim. Made from lightweight fabric, strategic ventilation is built into the shorts at key points where the body most commonly releases heat allowing for optimum coolness. Claret socks with Under Armour logo branding complete the home kit.

The away jersey, launched by James Chester, Rushian Hepburn-Murphy and Albert Adomah, features a return of a crisp and smart-looking black kit celebrating a unique mosaic tiled design.

The design of this jersey takes inspiration from surrounding areas of iconic Villa Park. The away shorts include a claret trim, while the socks are black with a claret hoop.

AVFC Away kit

Luke Organ, the club`s Chief Commercial Officer, said: “We`re excited to launch the new kit for the upcoming season. We are always eager, and a little anxious, when it comes to launching new kit but we think the designs this season are very strong and incorporate subtle nods to the past.

Under Armour have yet again produced great looking kit with a concentration on performance for the players and style for the fans and we can`t wait to get the new season underway.”

Chris Bate, Managing Director Europe, Under Armour added: “Aston Villa is a club steeped in footballing heritage, with a great desire for success who we are very proud partners of. Their uncompromising spirit aligns with our values of relentlessly improving and we are delighted to support them with our most innovative kits. ”

Fans can place their PRE-ORDERS for the home and away kit now.


For me, as long as we win in them, it’s all good!

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