Date: 27th March 2006 at 1:03pm
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Aston Villa have today announced their new shirt sponsorship deal for next season. With DWS ended their relationship with Villa, the board and commercial department have scoured the world for a suitable tie in.

Well, I can exclusively reveal the new sponsors, who narrowly beat off the Honey Monster, are sugar bag manufacturers Tate and Lyle.

Doug Ellis wasn’t available for comment but an a source close to the club said the deal was ‘sweet’.



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