Date: 7th April 2006 at 9:09am
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How do you fancy 32Red.com on your Villa shirt next season? Well, it is what you’ll be getting as Aston Villa have today announced what they call a ‘ground-breaking’ shirt sponsorship deal with 32Red Plc, the internet gaming company.

The deal is for two seasons which will ensure 32Red is written across the woeful Hummel shirts.

Sales director Stuart Ryan said: ‘During the course of this season, we’ve had discussions with a number of companies who were interested in putting their name on the front of the shirt. But ultimately, this is the best deal for the club, in so many ways. 32Red is a modern, pro-active company at the forefront of its sector and we’re looking forward to working with them as commercial partners rather than merely sponsors.’

‘In addition, the deal represents an exciting and potentially lucrative opportunity for the club to maximize the commercial advantages of an arrangement which secures initial seasonal payments and a potential share in revenue drawn from 32Red’s online casino and poker services. It all means the overall package could be worth a healthy seven figure sum per season to the club’

32Red Plc is based in Gibraltar and its shares are traded on the Alternative Investment Market (AIM) of the London Stock Exchange.

Yes, 7 figures, but that could mean anything, why do Villa never fully announce these deals? Other clubs usually shout how good their deals are from the highest rooftop. My other worry is the fact they are arranging these deals when they are meant to be the subject of a potential takeover. How come everything else is in limbo but the current board are still doing deals like this?! Lets hope the new owners (lets hope FOR new owners!) are as happy with the deals, although I hope that the new board will ditch Hummel as soon as they possibly can. What a 10th rate shirt manufacturer, blimey even Coventry City have managed to get a better sports manufacturer (Puma).

 

19 Replies to “Villa Deal With 32red.com”

  • THE DEAL IS FOR A 6 FIGURE SUM PER SEASON (LESS THAN A MILL) WITH ADDONS FROM THE CASINO THROUGHOUT THE YEAR….THAT SHOULD GIVE O’DREARY THE FUNDS TO BRING IN ERIC CRAPPER ON LOAN FOR ANOTHER 6 MONTHS…YIPPEE

  • Ouch

    So we are talking up to 900000 per season on the shirt, and then the extra coming from online betting revenues.

    Oh dear

  • It says COULD rise to 7 figure in the couple of articles I have read which lends me to believe it wont actually ever be 7 figures, just puts a nicer glosser on the releases.

  • “modern, pro-active company at the forefront of its sector and we’re looking forward to working with them as commercial partners rather than merely sponsors.'” IS stuart ryan suggesting there that the companies have a few things in common??!!

    I’m not b

  • MANUTD WORTH 14 MILL PER YEAR
    VILLA’S WORTH AROUND 1 MILL PER YEAR.
    GREAT MARKETING STRUCTURE AT B6 DONT YOU THINK.

  • I’ve heard of the company and believe they are quite a strong fast growing online gaming company, so atleast it aint an embarrassing sponsor like most of us were fearing! But less than £1million a year??? Thats awful!

  • 6 Figure aint much, although we aint exactly flying the flag in europe or sticking around for the latter stages of major competitons which get the worldwide coverage, so we are not getting ripped off. Herbert seems to already be using their services, gamb

  • Maybe something that fear can put to the club in his next TV interview?

    He is after all “our leader” 😉

  • Wouldn’t that be super telegramsam!? A sponsorless shirt made by a decent kit manufacturer (which Hummel is not). As deano says, at least it isn’t an embarrassing tie in, but it does worry me that hte board are making these deals instead of selling up an

  • I’m just a little surprised that they won’t be running out in shirts with “Doug Ellis PLC”, or “I heart Doug” on them.

  • AFC Bournemouth also don’t announce the money involved. It annoys their fans as well! At least we’ve got someone anyway, means it’ll be ANOTHER new strip next season. Anyone know when it’ll be unveiled?!

  • The official site showed the designs of it not so long back, but don’t know when it will be in the shops.

  • We’ve got to be thankful for small mercies I suppose. Who in their right mind in the corporate world would want to be associated with a failure that is the current AVFC set-up?

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