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Villa For Sale For Less?

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Following the sale of the land, do we now assume that we are being sold for £7million less?

It may be good news that the Serpentine land has been sold, despite the fact it has gone far far cheaper than Doug said it was worth (someone finally convinced him that luxury houses and apartments wouldn’t be appropriate for that part of Aston with the M5 running above it?), especially for Doug and the board as it will help ease the shock of the interim report.

But now we have sold part of the land bank that Doug has valued so highly over the years (and credit where credit is due, buying and selling the land at a profit is good business) does that now mean that Villa are no longer being pitched at £64million but that they will be available to potential suitors (if indeed anyone ever comes forward) for £57million?

Or is that not how Dougeconomics work?

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Walking Where Angels Fear To Tread