Date: 17th October 2018 at 8:00am
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As new head coach Dean Smith was officially unveiled to the media by Aston Villa earlier this week, chief executive officer Christian Purslow naturally faced questions about our current financial state of play and whether or not the club was capable of backing the manager come the January window.

The reason for the questions were obvious when you consider our state over the summer and transfers were always going to rear their head in such a meet and greet given the lack of balance at centre-half at the club.

With headlines in the media recently talking of £50million Financial Fair Play holes, points deductions and a general ‘we’re doomed’ outlook, those stories had begun disappearing slowly as rumours of a player exodus subsided with the closure of the transfer window but it was bound to return.

That’s why Purslow’s words caused a bit of a stir.

I certainly don’t blame fans for being a touch confused and I’m not surprised to see a trend of ‘spend money’ come up given the wild inaccuracies suggested by some to how FFP actually works compared to normal accounts.

FFP has nothing to do with our bank balance, there are fair dealing rules in place to ensure (as one suggestion on that thread claimed) our owners can’t privately self-buy a club asset (like a piece of land) and pay 10x its price to hyperinflate our turnover.

I’ll come back to this later today looking at what Purslow actually said as people are obviously making assumptions and conflating two different things together – nobody should be expecting massive spending in January though.

 

3 Replies to “Villa’s CEO Causes A Bit Of Confusion On A Financial Front – “Any Idea How” “Very Sceptical Of This Statement””

  • I suspect that spending on players will also entail selling players too, if buyers can be found. Let’s face it, there are still a number of squad members taking large paychecks with little to no contribution on match days. Could be the end of Whelan, Jedinak, Lansbury, DeLaet, Taylor, and hopefully, though I’m not holding my breath, Richards and McCormack, to name a few.

  • My worry with shifting players out still lies with the inflated salaries we decided to offer in order to lure them in. Very few of our squad would attract Premier League suitors and most Championship sides will budget to lower slary levels than we have historically dished out.

    For players well on the right side of 30, the thought of regular football might persuade them to move on – Lansbury being a possible in this category. However, I think Jedinak and Whelan could well run their final year of their deals down to the end. In some ways, you can’t blame them, but the ploy of buying in experience at a cost was very short sighted one in my view, even if it clearly suited the Xia/Bruce gamble.

    Dean Smith has a lot to sort out, although I suspect most of the player changes may take place at the end of the season, when a large bunch of deals expire. Of course, there will be little in the way of incoming fees for most of them, but if we can trim down the squad, whilst strengthening it in terms of balance, attitude and talent, then it will be a job well done.

    I hope we don’t forget some of the younger player options. Yes, Chester needs an experienced partner, but where do Suliman and Bedeau fit in? Can O’Hare take a midfield slot in the senior squad? Can Clark provide effective cover across the back line?

    One final poser: are our best two goalies currently out on loan?

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