On Friday afternoon, Aston Villa confirmed the ticket prices for upcoming EFL Cup clash with Liverpool. Not exactly news in itself you’d have thought, as most fans will naturally be preoccupied with how unexperienced a lineup Liverpool might go for, given their other commitments, which naturally lends itself to what kind of second-string will we put out ourselves and what presumed risks, will head coach Dean Smith go for.
I’m sure plenty of fans are aware of the prices by now, and the reaction it caused – especially when people remembered that we had already struck an agreement with the Scousers that we will only be charging their fans a maximum of £20 for the tie.
Sadly our fans won’t all be paying the same, and although there were some who thought it was simply a matter of supply and demand, it seems the vast majority were going to swallow it that easily given the wider picture and the disparity.
One thing is for sure, the whole episode simply further devalues the competition as whilst there are plenty of issues here that are outside of our control, you can’t help feel that from a PR perspective it’s an own goal – Villa would’ve been far sharper to cap the prices here and spark more of a feel good factor, especially with the game being on the telebox.
You will be charged the price of wherever you sit
— AVFC Support (@AVFCSupport) November 15, 2019
Probably on my settee watching it TV then
— Stuart Launchbury (@sgl2277) November 15, 2019
The opposition has never bothered me. I’m only interested in 1 team. Win this and it’s the semi final of a major domestic cup.
— Smiffy (@SmithyAVPaul) November 15, 2019
It’s because we are playing a big club this round ????
— rich smith (@rsmiffy2009) November 15, 2019
Ridiculous prices lads
— Max Stokes (@villaontour_) November 15, 2019
£20 maximum has been for a liverpool adult ticket ????♂️
— Wayne Reeves (@biggieAVFC) November 15, 2019
Ok now show the real prices
— Kieran???????? (@astonkieran1874) November 15, 2019
This made me LOL ???? I filled it in this morning… shocking prices
— Adam Wright (@Wrighti1) November 15, 2019
— Future captain konsa (@kingkonsa15) November 15, 2019
They’re testing the water for a hike in ticket prices I reckon. See how far fans will go. I think they’ll be disappointed.
— VillaK2 ???? (@k2_villa) November 15, 2019
So north stand lower have to move again? I’m presuming we don’t have to pay a higher ticket price for another stand. will it be the same as what our north stand lower ticket price would have been? Bit unfair otherwise…
— Tina Merry (@tinaparsons78) November 15, 2019
Safe to say the club have completely miss judged it. Its a reserve side vs reserve on sky. I go home and away with my lad but for this kind of money for the teams put out I will skip this, sad but those prices are ridiculous whoever thought it was acceptable needs head looking @
— Matt (@matt14UK) November 15, 2019
How can you expect fans to pay these prices when you have allowed Liverpool fans to come for £20 due to there “situation” #avfc
— chris hodge (@KeeperHodge) November 15, 2019
Sorry, you've had an absolute mare with those prices.
Be lucky to get 33k with those prices.
Week before Xmas, on TV and likely our second string playing Liverpool's kids…
— Scott Duncan (@Scott_AVFC1990) November 15, 2019
What a joke @AVFCOfficial I will not be having my season ticket seat for this game not paying that price! I will watch it at home with a hot chocolate!
— Callum (@Villacallum) November 15, 2019
Thos pricing is ridiculous. Its liverpool youth xi, it's a week before xmas and we have 3 home games in 9 days
Packed away end mind, because their prices at £20 are more reasonable
Going to be a small crowd. Well done to who ever priced this up
— Bozzy ???????? (@bozzystuff) November 15, 2019
For a game on sky sports, the week before Christmas and Liverpool's reserves this is absolutely shocking villa. What on earth are you thinking
— Elliott (@ElliottHogg1989) November 15, 2019
It's A Quarter Final
Possibly the first tangible mistake of the new regime, the attendance on the day will prove them right or wrong and if wrong as many seem to expect, a harsh lesson that needs to be listened to, given we all know we’ll be making plenty of changes ourselves anyway.
Oh and it would remiss of me not to mention Fear’s book, Fear Conquers All! A fascinating look at his battles and victories. You can see all the details, how to buy and the reviews at: https://thefear.net/ and on Amazon (if you don’t have Prime, it is cheaper to buy directly and means he can donate more to the AVFC Foundation: https://www.amazon.co.uk/Fear-Conquers-All-mission-inspire/dp/1527244393 and reviews there: https://www.amazon.co.uk/Fear-Conquers-All-mission-inspire/product-reviews