Why is the kit & badge so important?

Why is what the kit looks like so important? I can never understand it.

Mention a change of kit and its guaranteed to get you a huge thread, no matter where you start it and I can’t for the life of me understand why so much importance is given to it.

For one no matter what fans want it will be changed repeatedly and modified to suit financial considerations and will always cost more than it should.

For two whatever happens to the kit fans will always go out and spend a fortune to buy the latest, I know I have 2 sons, 2 daughters, a wife and my daughters partner, to say nothing of the various foster kids I have who if the time is right get one as part of their Villa indoctrination.

For three, there are plenty more important matters pertaining to Villa that need addressing.

Already the PR has started pushing the 5 year plan into a 10 year plan, as reality bites. We are desperately short on image as a club, we are too introverted, thanks to Ellis’ corner shop thinking, few fans really look to or appreciate the longer view and potential an owner like Lerner gives us.

The stadium is ok one of the best around yet with the population surrounding it, its never over 80% of capacity and offers little encouragement to fans living way off its doorstep.

Why does it matter what the badge looks like ? Why is it so important what colours we the team wear, and in what proportion. If winning in Europe in 2 seasons meant playing in all Blue, I’d go for it.

Its can’t be identity, or if it is there are some really insecure fans out there. We are the Great Aston Villa, we are the best. Certainly the best Midlands club by far, ask any Blues, Albion, Wolves, Coventry fan, they know it.

It doesn’t take a new badge to show it to the World, those with any perspective know it.

We are on the up like at no time in my lifetime and that’s a long time, lets get on the bandwagon, lets take the chance and grasp it tight and make sure we aren’t placated by the flim flam, put off by the promises, but remain focused on taking what advantage we can of Mr Lerner’s generosity and pushing to make us great now.

Whatever the style, colour, design of the shirt, you’ll buy it so will I, but the performance on the field, a full ground of expectant fans knowing we can win more than most is what’s needed and for those my age, sooner rather than later.

By AVFC48